Why Market Research is Essential for Product Managers

In the fast-paced world of product management, making informed decisions can be the difference between success and failure. A product manager's role is inherently cross-functional, requiring a deep understanding of customer needs, market trends, and competitive landscapes. This is where market research comes in—a powerful tool that guides product managers in shaping a product's vision, features, and roadmap. At Perspective Insights, we team up with Product Managers to deliver data-backed insights to fuel product innovation.