The Net Promoter Score (NPS) is a valuable tool for measuring customer loyalty and satisfaction. It asks a simple question: “How likely are you to recommend our product/service to others?” While the concept is straightforward, executing an NPS strategy effectively requires careful consideration. Here are some essential do's and don'ts to ensure your NPS is effective and actionable.

Pricing is one of the most challenging aspects of product development and marketing. A common approach that many businesses take is to ask their customers directly how much they are willing to pay for a product. While this may seem like a straightforward way to determine pricing, it often leads to inaccurate or misleading results. Customers might not fully understand the value your product offers or may understate their willingness to pay to get a better deal.

Market research is an essential tool for businesses seeking to understand their environment, target customers, and product effectiveness. The approach you take to market research should align with your specific objectives, ensuring that the information gathered leads to actionable insights and informed decision-making. In this article, we’ll explore three key approaches to market research: market analysis, customer insights, and new product testing. Each approach serves a distinct purpose but, when combined, they provide a comprehensive understanding that drives successful business strategies.

In the rapidly evolving landscape of market research, artificial intelligence (AI) presents both an unprecedented opportunity and a challenging dilemma. As companies increasingly turn to AI to streamline operations and gather insights, the industry stands at a crossroads. This article explores the nuanced roles AI plays in market research, highlighting three effective ways to leverage this technology for improved efficiency and productivity, alongside one method that might not yield the expected benefits.

In the complex arena of marketing, setting the right price for a product can be as crucial as the product itself. This is where the brand-price trade-off methodology comes into play, offering a strategic approach to understanding how price variations influence consumer choices and brand value. This guide delves deep into the methodology, exploring its applications, detailed processes, and the impactful results it can deliver.