How to Make Yourself Indispensable as a Market Researcher
If you work in market research, you likely know the feeling: you pour hours into a meticulously crafted report, polish it to perfection, and walk stakeholders through the findings. But within days, or even hours, the data seems dated, the insights quickly forgotten. Market dynamics shift, competitors launch new products, and consumer behavior evolves, rendering a snapshot from last quarter almost irrelevant. So, what’s the path forward?
Caught in the Middle: How Klarna is Repositioning Amid Regulatory Scrutiny and Consumer Concerns
Klarna, a leading name in the "Buy Now, Pay Later" (BNPL) space, is facing a pivotal moment. Once praised for its convenience and appeal to younger consumers, the company now finds itself navigating a complex landscape shaped by regulatory pressures and evolving consumer sentiment. These forces are prompting Klarna to rethink its positioning while striving to maintain its brand appeal.
General vs. Niche Market Research: Finding the Right Fit for Your Product
For product managers and product marketing managers, market research is the bridge between intuition and data-driven decisions. Whether you’re launching a new product or refining an existing one, knowing when to rely on general market research versus niche insights is key to aligning your product with the right audience. Both types of research play important roles at different stages of product development, but they require different approaches and offer unique insights.
Why Market Research is Essential for Product Managers
In the fast-paced world of product management, making informed decisions can be the difference between success and failure. A product manager's role is inherently cross-functional, requiring a deep understanding of customer needs, market trends, and competitive landscapes. This is where market research comes in—a powerful tool that guides product managers in shaping a product's vision, features, and roadmap. At Perspective Insights, we team up with Product Managers to deliver data-backed insights to fuel product innovation.
Do's and Don'ts of NPS (Net Promoter Score)
The Net Promoter Score (NPS) is a valuable tool for measuring customer loyalty and satisfaction. It asks a simple question: “How likely are you to recommend our product/service to others?” While the concept is straightforward, executing an NPS strategy effectively requires careful consideration. Here are some essential do's and don'ts to ensure your NPS is effective and actionable.
Stop Asking Your Customers How Much They’re Willing to Pay: 5 Better Questions to Help You Understand Product Value
Pricing is one of the most challenging aspects of product development and marketing. A common approach that many businesses take is to ask their customers directly how much they are willing to pay for a product. While this may seem like a straightforward way to determine pricing, it often leads to inaccurate or misleading results. Customers might not fully understand the value your product offers or may understate their willingness to pay to get a better deal.
Different Approaches to Market Research: Tailoring Your Strategy to Propel Decision-Making
Market research is an essential tool for businesses seeking to understand their environment, target customers, and product effectiveness. The approach you take to market research should align with your specific objectives, ensuring that the information gathered leads to actionable insights and informed decision-making. In this article, we’ll explore three key approaches to market research: market analysis, customer insights, and new product testing. Each approach serves a distinct purpose but, when combined, they provide a comprehensive understanding that drives successful business strategies.
AI in Market Research: Friend or Foe?
In the rapidly evolving landscape of market research, artificial intelligence (AI) presents both an unprecedented opportunity and a challenging dilemma. As companies increasingly turn to AI to streamline operations and gather insights, the industry stands at a crossroads. This article explores the nuanced roles AI plays in market research, highlighting three effective ways to leverage this technology for improved efficiency and productivity, alongside one method that might not yield the expected benefits.
How Its Done Series: Brand-Price Trade-Off Study
In the complex arena of marketing, setting the right price for a product can be as crucial as the product itself. This is where the brand-price trade-off methodology comes into play, offering a strategic approach to understanding how price variations influence consumer choices and brand value. This guide delves deep into the methodology, exploring its applications, detailed processes, and the impactful results it can deliver.
How It’s Done Series: Conducting an Extensive Brand Audit
Maximize the impact of your brand through comprehensive brand audits using social listening, reviews analysis, and NPS. Discover how regular audits can enhance your business success.
How It’s Done Series: Mastering User Research
Discover proven methodologies used to gather game-changing insights to boost your product development using user-focused strategies. Enhance your product or service development with informed, user-centric decisions.
How Market Research Helps Businesses Thrive
Drive your business to new heights! Discover how market research informs strategy, enhances customer satisfaction, and fuels growth for unstoppable success. Use these vital tools for continued success.
Why Market Research Is Important
Discover why market research is crucial for business success. Learn how it helps understand consumer needs, identify opportunities, and make informed decisions. Uncover the secret to using these insights to boost your business.