Stop Asking Your Customers How Much They’re Willing to Pay: 5 Better Questions to Help You Understand Product Value

Pricing is one of the most challenging aspects of product development and marketing. A common approach that many businesses take is to ask their customers directly how much they are willing to pay for a product. While this may seem like a straightforward way to determine pricing, it often leads to inaccurate or misleading results. Customers might not fully understand the value your product offers or may understate their willingness to pay to get a better deal.