General vs. Niche Market Research: Finding the Right Fit for Your Product

For product managers and product marketing managers, market research is the bridge between intuition and data-driven decisions. Whether you’re launching a new product or refining an existing one, knowing when to rely on general market research versus niche insights is key to aligning your product with the right audience. Both types of research play important roles at different stages of product development, but they require different approaches and offer unique insights.