General vs. Niche Market Research: Finding the Right Fit for Your Product
For product managers and product marketing managers, market research is the bridge between intuition and data-driven decisions. Whether you’re launching a new product or refining an existing one, knowing when to rely on general market research versus niche insights is key to aligning your product with the right audience. Both types of research play important roles at different stages of product development, but they require different approaches and offer unique insights.
Different Approaches to Market Research: Tailoring Your Strategy to Propel Decision-Making
Market research is an essential tool for businesses seeking to understand their environment, target customers, and product effectiveness. The approach you take to market research should align with your specific objectives, ensuring that the information gathered leads to actionable insights and informed decision-making. In this article, we’ll explore three key approaches to market research: market analysis, customer insights, and new product testing. Each approach serves a distinct purpose but, when combined, they provide a comprehensive understanding that drives successful business strategies.