General vs. Niche Market Research: Finding the Right Fit for Your Product
For product managers and product marketing managers, market research is the bridge between intuition and data-driven decisions. Whether you’re launching a new product or refining an existing one, knowing when to rely on general market research versus niche insights is key to aligning your product with the right audience. Both types of research play important roles at different stages of product development, but they require different approaches and offer unique insights.
Why Market Research is Essential for Product Managers
In the fast-paced world of product management, making informed decisions can be the difference between success and failure. A product manager's role is inherently cross-functional, requiring a deep understanding of customer needs, market trends, and competitive landscapes. This is where market research comes in—a powerful tool that guides product managers in shaping a product's vision, features, and roadmap. At Perspective Insights, we team up with Product Managers to deliver data-backed insights to fuel product innovation.